Media Coverage

  • Javelin Thrower Liz Gleadle’s Success Mantra “Plan, Execute, Achieve!” +

    Liz Gleadle was born in Vancouver, BC. Her parents, Dan and Sonia enrolled her in almost every sport available throughout elementary school, but Liz played for the Vancouver Wildcats Rep fastball team for a number of years as a pitcher, building skill that helped her to learn javelin quickly. Liz Gleadle Achievements Picked Read More
  • 05/06/2016 - CBC Sports - Shawn Barber, Liz Gleadle win events at Golden Grand Prix +

    Reigning world champ in pole vault clears 5.62 metres CBC Sports Posted: May 08, 2016 9:30 AM ET Last Updated: May 08, 2016 12:49 PM ET Shawn Barber, shown in this September 2015 file photo, won the pole vault event in Kawasaki, Japan on Sunday, May 8, 2016. (File/The Associated Press) Canadians Shawn Barber and Read More
  • 05/05/2016 - Vancouver Courier - Canadian ‘ice’ won’t melt at Rio Olympics: Gleadle +

    Kitsilano javelin thrower featured in Team Canada commercial Megan Stewart / Vancouver Courier  May 5, 2016 04:02 PM Liz Gleadle is one of a dozen athletes featured in the Canadian Olympic Committee marketing campaign for the 2016 Rio Summer Games.   Canadians are forged from ice and snow, hard-edged and cool even in sweaty, tropical Read More
  • 04/29/2016 - UBC Track and Field Website - Liz Gleadle's Summer of Wonder +

    Photo Courtesy Kaylee Moline   Track and Field | 4/29/2016 5:04:00 PM | Len Catling (Sr. Manager, Communications and Media Relations) Liz Gleadle's 'Summer of Wonder' Former UBC and current Canadian track star Liz Gleadle is hoping for a 'Super Summer' complete with Olympic glory. Already this spring she has been bestowed the role of Read More
  • 04/28/2016 - Vancouver Province - Summer athletes brave the chill +

    Cool ad campaign demonstrates Canadian mettle ahead of 2016 Games in steamy Brazil The Province 28 Apr 2016 VICKI HALL This email address is being protected from spambots. You need JavaScript enabled to view it. twitter.com/vickihallch — COC FILESJavelin thrower Liz Gleadle is among Canada’s athletes featured in the Canadian Olympic Committee’s wintry themed ad campaign ahead of the 2016 Rio Games. CALGARY — Javelin thrower Liz Gleadle realizes Read More
  • 04/27/2016 - National Post - Canadian Olympic Committee launches Rio 2016 brand campaign: Ice in our Veins +

      Vicki Hall | April 27, 2016 9:37 AM ET COCTwelve Olympic hopefuls slipped out to a remote location on Georgian Bay in February to shoot 40 hours of video footage. The resulting ad campaign launched online Wednesday morning. CALGARY – Javelin thrower Liz Gleadle realizes that, on paper, she is technically a summer athlete. Cam Read More
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Cool ad campaign demonstrates Canadian mettle ahead of 2016 Games in steamy Brazil

— COC FILESJavelin thrower Liz Gleadle is among Canada’s athletes featured in the Canadian Olympic Committee’s wintry themed ad campaign ahead of the 2016 Rio Games.

CALGARY — Javelin thrower Liz Gleadle realizes that, on paper, she is technically a summer athlete.

But the 27-year-old Pan Am gold medallist considers herself as much a survivor of the wicked Canadian elements as hockey players, speedskaters or even downhill skiers.

You see, Gleadle splits her time between Vancouver and Lethbridge, Alta., in training for the Rio Olympics, and she endures brutal conditions at times in both locales.

“You’re throwing the javelin for an hour-and-a-half in the rain in Vancouver, and it’s hard,” says Gleadle, one of 12 Olympic hopefuls featured in the Canadian Olympic Committee’s Rio 2016 brand campaign, Ice in Our Veins. “Your hands are frozen. You can’t feel your fingertips, and throwing a wet javelin is absolutely miserable.”

In Lethbridge, winter temperatures can drop below -20 C with winds gusting off the Rocky Mountains at 60 km/h.

“It definitely hardens you up,” she says. “Whenever I go to a meet, I always know there’s no condition that could possibly bother me.”

No wonder Gleadle is one of the poster children of a campaign that builds off the 2014 #WeAreWinter slogan that resonated with Canadians during the Sochi Games.

Gleadle and 11 of her Olympic counterparts slipped out to a remote location on Ontario’s Georgian Bay in February to shoot 40 hours of video footage. The resulting ad campaign launched online Wednesday. Come July 1, the spots will be shown on TVs across the nation.

Big names featured in the campaign include tennis star Milos Raonic, swimmer Ryan Cochrane and kayaker Mark de Jonge.

“Our Olympians taking on the world for Rio 2016 aren’t summer athletes, they are Canadian athletes,” says Derek Kent, chief marketing officer of the COC. “Winter is in our blood and is part of our DNA.”

Beach volleyball is about as far from winter as anyone can imagine, but Olympic hopeful Heather Bansley plans to channel her experience fending off the biting Lake Ontario winds that sweep through downtown Toronto in pursuit of a medal at Copacabana beach in Rio.

“Historically, our nation is a winter sport powerhouse,” Bansley says. “But now it’s time for summer athletes to show the world that we are capable of being a strong summer sport nation.”

Canada’s goal is to surpass the 18 medals collected at the 2012 Summer Games in London and to finish in the top 12 of the overall medal count.

Gleadle, for one, loved taking part in the advertising shoot, although the cold is something she won’t soon forget. Gleadle pulled on hip waders and trudged through the frigid water to a floating chunk of ice.

There, she peeled down to a sports bra and spandex pants, slipped on her track spikes and repeatedly hurled javelins for the cameras.

“It was like -10 C with a crazy wind chill,” she says.

Perhaps the experience — and all those training days in the bitter cold — will make her battle ready for the competition of a lifetime come August in steamy South America.